Lowes: VFX Breakdown

Who doesn’t love a good vfx breakdown? I suggest focusing on the final version first (bottom right box) and then go back to the original footage (top left) to fully grasp the beauty and work behind it.

Aside from all the 3D work involved, I’m amazed at how much they shot in front of a greenscreen. There’s that one shot where he catches a golf ball and it didn’t seem to have any vfx happening there. I wonder why they didn’t just shoot it on location; recreating a whole 3D living room instead of shooting on location doesn’t seem very efficient to me. Maybe it was a logistical thing, or some other behind the scenes drama I’m not aware of.

Either way, really cool spot, and great work by the guys at MassMarket.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s