This is a commercial broadcasted to promote the Toronto charity event.
Using After Effects, I animated the entire spot. The array of forks in the background was done using Trapcode Particular and setting the forks as a custom particle.
One of the challenges was finding an interesting way to portray the copious amount of text near the end. Other than having the text flip, flop, and pop up, I particularly like when the text is “forked” away.
This project has some sentimental value as it was my first commercial that was broadcasted and televised to the public.