This is one of three spots that had a very tight deadline. The commercials were all shot in-store on an ARRI ALEXA, and then edited and finished for broadcast in less than a week. Needless to say, it was a very long and busy week for me!
This was also the first commercial I edited completely in Adobe Premiere Pro CS6. After much extensive research and playing with the demo version beforehand, I took the jump and switched over from FCP7. In the end the speed, workflow, and integration between After Effects saved a tonne of time.