Share the Road Commercial

On top of editing this spot in premiere Pro, using After Effects, I did some tracking so the graphics followed the bikers. For some shots I used the 3D Camera Tracker that comes shipped with After Effects CS6 which did a great job tracking not only the movement of the camera, but also the position of the biker I was tracking.

Sail “Welcome to the Great Indoors”




This is one of three spots that had a very tight deadline. The commercials were all shot in-store on an ARRI ALEXA, and then edited and finished for broadcast in less than a week. Needless to say, it was a very long and busy week for me!

This was also the first commercial I edited completely in Adobe Premiere Pro CS6. After much extensive research and playing with the demo version beforehand, I took the jump and switched over from FCP7. In the end the speed, workflow, and integration between After Effects saved a tonne of time.

“I Want Everything We Do To Be Beautiful.” Saul Bass

“I want everything we do to be beautiful. I don’t give a damn whether the client understands that that’s worth anything, or that the client thinks it’s worth anything, or whether it is worth anything. It’s worth it to me. It’s the way I want to live my life. I want to make beautiful things, even if nobody cares.” ~Saul Bass

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Moving On After Final Cut Pro

Goodbye old friend.

Final Cut Pro will always have a special place in my heart. Believe it or not, before even touching iMovie, Windows Movie Maker, or even knowing what Adobe Premiere was, I learned how to use FCP. In my grade 10 film class there were 2 iMacs that had FCP installed. Many horribly shot, toilet humoured short films were made back in that day using none other than Final Cut Pro.

And that is why it is a little sad to see Final Cut Pro 7 in the state that it is in today, slowly breathing it’s last breath. Continue reading